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Social media is utilized by billions of people around the world and has fast changed into one of many defining applied sciences of our time. Social media allows people to work together freely and affords multiple methods for entrepreneurs to reach and engage with consumers. Despite what lecturers and practitioners have studied and realized over the past 15-20 years on this subject, because of the fast-paced and ever-altering nature of social media and how consumers use it-the way forward for social media in advertising and marketing won’t be merely a continuation of what we have already seen. Drawing on tutorial research, discussions with business leaders, and widespread discourse, the authors identify 9 themes, organized by predicted imminence (i.e., the rapid, close to, and far futures), that they believe will meaningfully form the future of social media using three lenses: consumer, business, and public coverage.
Considering the numerous methods social media impacts people and businesses alike, in this article, the authors concentrate on the place they consider the way forward for social media lies when considering advertising-associated matters and issues. Therefore, we ask a pertinent question, what is the way forward for social media in marketing? It is crucial to consider the future of social media within consumer habits and marketing since social media has developed into important advertising and marketing and communications channel for businesses, organizations, and establishments alike, including those in the political sphere. Academically, social media has also been embraced, and an extensive physique of analysis on social media advertising and marketing and related subjects, comparable profit singularity review to the online phrase of mouth (WOM) and online networks, has been developed.